Marketing

The requirement to automate your marketing systems grows more pressing every month. To remain competitive and ensure that your marketing efforts are properly focused, your Customer Relationship Management (CRM) systems must deliver more and more functionality - from real-time marketing campaign results, to fully automated lead generation and distribution processes. Development and integration of these systems requires a detailed understanding of both the technical and functional requirements. Alliance business analysts have an in-depth knowledge of the marketing and sales functions; they can work with your IT group to properly define business requirements to enhance your current systems. Or, they can integrate a new stand-alone system into your existing billing and customer care environment.

We can also provide support to your marketing activities and special projects. Our consultants have expertise in market research, marketing strategy development, market analysis, and in distribution channel development.

Our marketing consultants can help to clearly define your market segments. We can also provide the expertise needed to develop competitive and attractive pricing strategies. We have product development and product management specialists who can assist you with the planning and launching of a new service or feature. From developing and implementing Calling Party Pays to building a solution to support Local Number Portability, we provide the expertise you need to expand your service offerings.

If your project is in the launch phase, we can provide a team of specialists to help develop successful marketing plans that cover everything from pricing strategy to distribution and channel selection.

Alliance understands the challenges associated with increased competition in telecommunications. Let us assist you to build a competitive edge in your marketing organization.